Clichékillers is a competition for journalism students, organized by the Flemish government, to promote nuanced imaging with aspiring journalists. We produced this video on behalf of Absoluut agency.


  • CLIENT Flemish Government via Absoluut
  • TYPE Online video,
  • PLATFORM Website, social media
  • AWARDS Belgian Corporate Video Award 2017 - Event

In the video experienced journalist Yves Desmet shares some ‘tips’ with aspiring young journalists. The goal is to persuade them to enter the competition. The campaign is an initiative of the Flemish government, from their Equal Opportunities team.